How the world perceives Sweden affects the future of the country
Why is Sweden’s image so important?
Sweden is a small country in terms of population, dependent on the outside world. In an age of mass communication and globalization, the way we are perceived abroad is gaining in importance. The competition for investments, tourists and talent is becoming increasingly fierce. So why choose to invest, visit or study in Sweden?
Today, Sweden enjoys considerable status in the eyes of the world – but the future looks uncertain. Studies show that Sweden is weak among those countries with the highest growth rates. Also, awareness about Sweden is much lower among the younger generation.
Via Presenting Sweden, the Swedish Institute wants to equip companies and organizations with the knowledge and tools they need to present Sweden in international contexts. Together we can make our voices heard in the global arena and strengthen the image of contemporary Sweden.