Sweden lets inhabitants take over the country’s official Twitter account
2012.01.20
A single voice cannot describe all aspects of Sweden. Therefore Sweden´s official Twitter account has been handed over to regular Swedes in the venture Curators of Sweden.
“No one owns the Swedish brand more than the people who live here and with this initiative we are letting their Sweden become visible,” says Annika Rembe, Director-General of the Swedish institute, the government agency that manages the account together with Visit Sweden.
Guest tweeters take the reins of the @sweden account for one week each, without censure. They have been selected to reflect valuation, competence and interest in several of subject matters, everything from HBT- questions to design and innovation. A columnist, an owner of an ad agency and his own farm, a guy from the suburb, a priest and a “coffee drinking lesbian” are just some of the people who have taken over the Twitter account @sweden so far.
- I feel very happy and proud that I have been asked to do this. I have always wanted to show tourists my view of Sweden. Being able to do this on Twitter now feels like a natural and fun step, says Jack Werner, the first curator, who took over the account on December 10, 2011.
@Sweden has been on Twitter since January 2009. When the curator project started in December the account had 8000 followers. Now, in January 2012, it has more than 20,000.
Information about Curators of Sweden, who is guest writing and what they have been writing, is available at http://CuratorsOfSweden.com. For interviews and images, please contact Agnes Gudmundson Lidbeck, Corporate Communications Manager at the Swedish institute or Johannes Karlsson, Head of PR and Social Media at Visit Sweden.
Email: 
Phone: +46 (0)73-684 20 60.
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Phone: +46 (0) 8 789 10 09