Government earmarks SEK 1 million for promotion initiatives
2010.09.01
Swedish music, fashion and digital games are a few industries that can promote the image of Sweden abroad. They are three creative industries that have a good reputation beyond our borders, and there is a great deal of interest in them. This is why the Government is now investing even more in the experience industry.
Our talented songwriters, designers and others involved in the experience industry abroad have helped to put Sweden on the world map. For a small country, Sweden has a strong position as an exporter of music - we are ranked fifth after other countries such as the United States and the United Kingdom. The music business is an important part of the Swedish experience industry, which is an expanding export industry and a major growth sector. In 2009, the experience industry accounted for over 5 per cent of Sweden's GDP, and it employs 280 000.
"Swedish creativity and the experience industry are at the forefront internationally and have in recent years received considerable attention in a number of areas. A coherent approach with an overarching communications strategy will not only strengthen promising future export areas, but also contribute to Sweden being seen as a creative and innovative country. The Swedish Institute - which is an expert in international communications and network-building - has a major opportunity, together with the key actors in the industry, to put Sweden and Swedish creativity on the map," says Thomas Carlhed, Acting Director-General of the Swedish Institute.
For more information, please contact Monica Ohlsson, Press Secretary to the Minister for Trade, or Jenny Hagblom, Press and Information Officer at the Swedish Institute.
Contact
Monica Ohlsson
Press Secretary to Ewa Björling
work +46 8 405 37 11
cell +46 70 296 18 99
email to Monica Ohlsson
Jenny Hagblom
Press and Information Officer at the Swedish Institute
+46 8 453 79 22
+46 736 84 20 22